I've been interested in this new quick video phenomenon. There is a information for residential real estate agents but here's a brain storm how to tweak for commercial real estate.
Instagram and Periscope
The interesting part of Instagram and Periscope is the wide demographic of people that use these platforms. Instagram videos last only 15 seconds and you can pre-record these for stretching out your marketing time. Periscope can be live streaming, short snippets and they are coming out with a Periscope Producer product.
It does seem on the surface to be for more geared to residential use but here are a couple of interesting ideas.
Highlight Your Listing’s Key Features
Professional five-minute video tours aren’t going to cut it. Instead use the video function to highlight the key features your love about the listing. Commercial real estate agents can use the video to showcase special moments in their spaces: the city skyline on a snowy day, busy time on the factory line, an update on project renovations. Use the video to capture foot traffic, traffic flow, new signage and other features that attract retail tenants. Shoot the video of a key feature you'd want to tell every prospective tenant about. While you’re at capturing videos, take several to build a resource for several upcoming posts.Go Behind the Scenes
Users love to see what’s going on in places they don’t usually experience. Take a short clip of preparing a new tenant space, or an architect's vision for remodel. Conferences and trade shows are other great times to post photos or videos, showcasing you’re learning about the latest real estate trends. Developers can snapshot updates on progress or show renderings in progress.Grab Client Testimonials
Interview happy clients in their new space. Ask them questions about why they chose a certain location. Talk about companion businesses they'd like to have in proximity. Post and remember to tag their Instagram accounts.Marketing is not always about one set formula of success. Marketing is experimentation of getting your message to a new audience ahead of your competition. Trying new channels of very low cost to entry marketing is an interesting thought.
The best advice seen over and over, keep it as short, relevant and entertaining as possible.