Tuesday, February 9, 2016

Super Bowl Ad: Loan on a Phone


The Super Bowl was quite the defensive spectacle. Above and beyond is Clete Blakeman He did an exceptional job reffing the game. A real class act handing the coin toss to Joe Montana.  

The ads were also enjoyable. The New York Times article today, The Super Bowl Ad That Set Off Economic Alarm Bells is a very interesting conversation about the economics of driving consumers to once again take on more debt. Worth a read.

But what is also interesting is this:
Quicken Loans’s defense of the commercial is strongest on this point: Its product is about making the process of applying for a loan easier, not about lowering the standards for who can get a loan and on what terms. “It’s a far different world today than in 2006 or 2007,” said Jay Farner, president of Quicken Loans, in an interview Monday.

How does this apply to commercial real estate transactions? 


Similar issues existing in commercial real estate. There is definitely a push to do the entire deal electronically but with speed there are inherent issues.

In 2015, this was an entire breakout session: CRE Summit "Doing the Deal Digitally". 


From a law firm standpoint, going paperless is always a goal - especially with a technologist like my partner, Dan Smith. From managing the deal, moving work product around electronically is much more efficient. 

It comes down to the reality, just like what Quicken Loans ad is saying - the world is changing, the process should be easier and will be easier - but real estate transactions are still a work in process.