By Jeff Beals
We see it all the time - celebrities behaving badly
A baby-faced beauty grows up into a drug-addicted, histrionic
has-been with a long rap sheet and a collection of orange-jumpsuit
photos. A professional athlete goes to jail for assaulting his girlfriend.
A famous musician and his bodyguard are arrested for punching an
autograph-seeker in the face.
America is afflicted with bad-behaving celebrities and a 24-hour
media industry that is desperate to report celebrity abuses.
And then there those who do outrageous things in hope of becoming
famous.
The explosion of reality television shows and viral social media
videos has made it possible for seemingly anyone to be a celebrity if they have
the right look, at least a little bit of charisma and the willingness to
perform outrageous stunts in front of millions of incredulous eyes. Turn
on television on any given night and you're apt to see someone eating a live
cockroach, screaming at their spouse or allowing a camera crew to document
their most intimate moments just so they can be a national celebrity (even if
it only lasts for 15 minutes).
The word "celebrity" has become tarnished.
You may be surprised that I, as author of a book on self
marketing, am troubled by the over-emphasis on celebrity status in America. I'm
concerned despite the fact that I advise professionals to become "a
celebrity in your own sphere of interest."
In a loud, crowded and brutally competitive world, professionals
need to be well known by the people who make up their personal target audiences
- clients, potential clients, anyone who could refer business, bosses,
co-workers, classmates, community leaders, etc. If you're a celebrity in your
own sphere of business, you possess social and professional power that can help
you reach your goals.
But I think of "celebrity in your own sphere of
interest" as being known for an on-going series of respected
achievements. In other words, you have to do it right. In order for
your "celebrity status" to be effective, exhibit good behavior.
If you work hard and do impressive things, you deserve be
"celebrated," and that's where the word "celebrity" comes
from.
Don't be like those awful celebrities on television.
Instead, be a "celebrity in your own sphere of interest" and make
sure you are famous for something that provides value to society.
But how do you let the world know the wonderful things you are
doing without coming across negatively?
You need the right attitude and the right frame of mind.
Despite the necessity of personal branding, many professionals are
not entirely comfortable doing it. They're afraid they might cross the fine
line and become the type of person that others try to avoid. That's a
reasonable concern, because Nobody likes braggarts, show-offs, know-it-alls and
blowhards.
Ironically, living as a celebrity in your own sphere of interest
requires the virtue of humility. Promote yourself while making it look like
you're not trying. Let people know what you're doing without being obnoxious.
Above all, make sure you have real accomplishments to promote.
Never fear, you can avoid turning your personal branding efforts
into egotistical boasting by asking yourself two questions:
If people knew the real reason why I want to become a celebrity in
my own sphere of interest, would I be embarrassed?
If the answer is "no," you're probably okay.
Do the things I do for personal branding purposes also have
legitimate economic, cultural or social benefit?
If the answer is "yes," you're probably okay.
Simply put, you will find it easier to accomplish your goals and
reach your potential if a lot of quality people know you and have a positive
image of you in their minds. Being a celebrity in your own sphere of
interest is good for business success and career advancement. Just make sure
that as you journey down the path to personal stardom, you take your ethical
and moral beliefs along with you. If you do, you should be just
fine.
You are welcome to forward this article (with author citation) to anyone else who might benefit from it.
Jeff Beals is an award-winning author, who helps professionals do more business and have a greater impact on the world through effective sales, marketing and personal branding techniques. As a professional speaker, he delivers energetic and humorous keynote speeches and workshops to audiences worldwide. You can learn more and follow his "Beals Motivation Blog" at www.JeffBeals.com.